McDonald's

McDonald's

 

Nuestras ambiciones digitales son exigentes para afrontar los retos que representan las nuevas costumbres de nuestros clientes y en estos momentos Worldline es un actor global. Como empresa que controla toda la cadena transaccinal de valor, hemos encontrado uno de nuestros socios para expandir nuestro compromiso entre canales.

 

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McDonald’s France needs :

  • Centralize customer information (profile, preferences, orders…)
  • Enhancing consumers shopping experience
  • Improve user experience, before during and after sales with digital services

 

Worldline solution :

  • Customized e/m-commerce platform integrating e-payment solution
  • Available on iPhone, Android, WindowsPhone
  • Centralized and secured Database for all customers and restaurants information accessible via cross-canal mode
  • Local sales promotion and marketing campaign order management

 

Press Release

 

Worldline accompanies McDonald's in its new digital e-commerce strategy

 

Paris, 9 January 2014

Worldline, Atos subsidiary in e-payment and transactional services, has been selected by McDonald's in France to accompany its new digital strategy. McDonald's has won the Favor'i 2013 "Mobile Strategy" awarded by FEVAD. Online ordering, now possible via all terminals, mobile or otherwise, is based on Worldline's Omni-commerce solution. Worldline has developed a mobile and web-based application for McDonald's in France incorporating its electronic payment solution.

 

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